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Romanian associate advertising and marketing provider 2Performant acquires Profitshare, partners along with eMAG proprietor

.2Performant, a Romanian innovation and also associate marketing solutions provider, declared on Monday, September 9, at the Bucharest Stock Exchange, that it intends to acquire the Profitshare partner networks in Romania as well as Bulgaria coming from Conversion Marketing. At the same time, Dante International, the manager of eMAG, will definitely come to be a shareholder in 2Performant.On September 6, 2Performant's Board of Directors wrapped up a preparatory arrangement to obtain the Profitshare.ro and Profitshare.bg partner networks owned by Transformation Marketing S.R.L. and also Transformation Advertising EOOD. The deal describes the principles of the purchase as well as is not lawfully binding, according to the provider press cited by Economedia.The procedure involves the transmission of the Profitshare organization lines from Sale Marketing S.R.L. as well as Conversion Advertising EOOD (as sellers) to 2Performant (as the purchaser). Dante International S.A. (majority shareholder of Sale Marketing S.R.L.) will definitely become part of your business transactions contract as a surety." Once the Profitshare deal is actually completed, our experts will definitely extend our present capability and also diversify our client profile in both Romania as well as Bulgaria. Our experts still have a few significant measures to accomplish, but I am actually certain that the teams involved in the purchase on both sides will certainly deal with to finish them properly. Our team are going to introduce our post-acquisition plans after completing the investment according to the last deal," mentioned Dorin Boerescu, CEO and Founder of 2Performant Network.The transaction price is RON 4.3 million, as well as will certainly be paid out 55% in cash as well as 45% in 2Performant portions via a financing boost.." 2Performant is actually a young and powerful provider along with worths that sound along with our team. Our company anticipate that, after the transaction is settled, the Profitshare company mixed with 2Performant will supply better market value to its clients," claimed Tudor Manea, General Manager of Dante International SA.2Performant likewise notes that several measures remain to accomplish and settle the deal, such as the prosperous completion of the due diligence evaluation by 2Performant.Profitshare was actually released in 2012 as well as presently possesses a collection of 250 associate plans (featuring the eMAG group) in Romania as well as Bulgaria.radu@romania-insider.com.( Image resource: the firm).